SMstudy® Certified Digital Marketing Specialists facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.

Successful candidates will be awarded the SMstudy® Certified Digital Marketing Specialist certification by SMstudy® after passing the exam.

Course Objectives

• Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
• Participants will be able to plan and develop, optimize all the Introduction available digital marketing channels that will be effective for achieving the objectives defined for a product.
• SMstudy Certified Digital Marketing Specialists are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy

Course Outline

• Introduction
  • Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview
• Understand and Evaluate Digital Marketing (DM) Channels
  • Understand Available DM Channels
  • Evaluate DM Channels
• Plan and Develop DM Channels
  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel
• Optimize Website
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation
• Optimize Mobile/Tablet/Devices
  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation
• Optimize Social Media
  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation
• Other Important Elements of DM Channels
  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

Course Benefits

• High quality online videos
• Study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Digital Marketing Associate certification by SMstudy

Audience Profile

This certification is appropriate for sales and marketing professionals who are interested in becoming a Digital Marketing Specialist.

Prerequisites

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes from the SMstudy Guide — Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

SMstudy Certification Online Exam: System Requirements

Please note that this is a proctored exam, so you must have a webcam in working condition or you will not be able to take the test. The webcam will remain on during the test, and the video of your exam will be captured throughout the test.

A working headphone or system microphone to connect to the audio conference.

This test works with latest versions of Internet Explorer, Google Chrome, Firefox or other popular browsers. Ensure that you have the latest version.

• Schedule the two hour proctored exam. You need to submit relevant documents (if required).
• SMstudy^® verifies the application; confirms the exam date & time.
• Take the two hour proctored exam online.
• Upon successful completion of the exam get an online certificate.
  • Your name will be added to the SMstudy^® Certification Registry.
  • If you are unable to pass the exam, you can schedule again by paying $50.

Certification Exam

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 140 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 180 minutes duration