SMstudy® Certified Digital Marketing Experts are experienced in facilitating well-planned digital marketing strategies to meet the targets set by the Corporate Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. SMstudy® Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.

Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy® after passing the exam.

Course Objectives

• Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
• Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
• SMstudy Certified Digital Marketing Experts are experienced facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Corporate Marketing Strategy.

Course Outline

• Introduction
  • Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview
• Understand and Evaluate Digital Marketing (DM) Channels
  • Understand Available DM Channels
  • Evaluate DM Channels
• Plan and Develop DM Channels
  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel
• Optimize Website
  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation
• Optimize Mobile/Tablet/Devices
  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation
• Optimize Social Media
  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation
• Other Important Elements of DM Channels
  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

Course Benefits

• High quality online videos
• Study materials
• Mobile Apps
• Engaging case studies
• Full-length simulated exam
• Chapter tests
• Study guides and podcasts
• SMstudy Certified Digital Marketing Associate certification by SMstudy

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Digital Marketing Expert.

Prerequisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist and study all processes from the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert. It is also mandatory to gain 40 mandatory educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

SMstudy Certification Online Exam: System Requirements

Please note that this is a proctored exam, so you must have a webcam in working condition or you will not be able to take the test. The webcam will remain on during the test, and the video of your exam will be captured throughout the test.

A working headphone or system microphone to connect to the audio conference.

This test works with latest versions of Internet Explorer, Google Chrome, Firefox or other popular browsers. Ensure that you have the latest version.

• Schedule the two hour proctored exam. You need to submit relevant documents (if required).
• SMstudy^® verifies the application; confirms the exam date & time.
• Take the two hour proctored exam online.
• Upon successful completion of the exam get an online certificate.
  • Your name will be added to the SMstudy^® Certification Registry.
  • If you are unable to pass the exam, you can schedule again by paying $50.

Certification Exam

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

• Multiple Choice
• 180 questions for the exam
• One mark awarded for every right answer
• No negative marks for wrong answers
• 240 minutes duration